The incident occurred at Hereford-based Alfaplas on 29 January 2019.
The firm specialises in flexographic printing, extrusion, converting and slitting. It makes a wide range of products including newspaper and magazine polywrap and compostable wrap, beverage multi-pack wraps, and food packaging.
The Health & Safety Executive (HSE) said the employee, who was a supervisor at Alfaplas, was trying to realign a reel of product on a printing machine while it was running at half speed.
“The employee’s high visibility tabard became entangled in an unguarded rotating spindle, drawing in his clothing. He became unconscious as a result of asphyxiation from the entangled clothing,” HSE stated .
“An operator on an adjacent machine intervened to stop the print machine.”
A subsequent HSE investigation found that Alfaplas had failed to prevent access to dangerous parts of the machinery, or stop parts before access was gained.
At a hearing at Kidderminster Magistrates’ Court Alfaplas pleaded guilty to breaching Regulation 11(1) of the Provision & Use of Work Equipment Regulations 1998 and Regulation 3(1) of the Management of Health & Safety Regulations 1999.
The company was fined £150,000 and ordered to pay costs of £14,379.
Alfaplas has since fitted electro sensitive protection devices, which stop the machine when the roller is active in the operator zone and a light beam is broken.
HSE inspector Sara Lumley commented: “This incident could so easily have been avoided by simply ensuring that dangerous parts of machinery were guarded.”
Alfaplas had not commented at the time of writing.
The £18.2m turnover company is part of French firm Sphere Group.
Last month Alfaplas acquired Sarpak, based in Port Talbot.