Fineline upgrades online ordering with RedTie Template

Fineline Print has launched its second generation e-commerce site following its recent investment in RedTie's web-to-print software, RedTie Template (RTT).

The North East Wales-based printer said that its new web portal, www.mipage.co.uk, marked the latest stage in the trend towards increased online job submission in response to customer demand for web-based ordering.

Fineline Print, which was an early W2P adopter back in 2005, said that RTT could address every need of a W2P system in today's market and that it also looked "increasingly future proof".

Director David Crouch said: "One of the many spin-offs from this new upgrade has been the acceleration of the need for closer integration of online and offline activities to enhance the effectiveness of traditional print.

"The prosperous print providers will be those that successfully merge these two aspects of the communications market for the benefit of their customers."

Following the upgrade, Fineline is currently seeking a web developer.