Solihull-based etrinsic has worked with the company over the past year but the updated deal means that it will work on all of its print from business forms and promotional material to point of sale and catalogues.

Topps Tiles 40pp retail catalogues are a key part of the programme with 1.6m produced and distributed bi-annually. The tile and wood flooring specialist has 170 stores nationwide.

What helped win the contract was maintaining a consistent look for the brands material, said etrinsic group sales director Michael Howard.

Etrinsics other retail clients include Sainsburys, Superdrug and Halfords. The company has a turnover of 24m and was 10th in PrintWeeks Top 20 print management firms (PrintWeek, 29 January). Other clients include National Express Group, Thames Trains and Telewest.

Story by Philip Chadwick