The new Commercial and Industrial sales channel, led by Lambert and Smith, will be the direct route of contact for printers interested in the digital direct-to-fabric Monna Lisa press, the Surepress digital label press with LED UV curing, and the SC-F10000H dye-sublimation printer.

Lambert joined Epson from Konica Minolta in June 2022, where he spent 12 years, most recently as the firm’s commercial print account manager. Smith, who also moved to Epson in June, joined from the Dantex Group, where he was the UKI sales manager for flexo and digital inkjet machines.

Lambert said: “We will be working directly with customers to enable them to grow their portfolio of services with investment in the latest technology in industrial label and packaging, direct-to-textile printing, and dye-sublimation. 

“We will take a 360-degree overview of their operation to ensure their investment allows them to create strong returns from day one. We will also support them as they build on existing capabilities and production processes to grow their businesses in different directions.”

The sale channel has been divided between the two, with Lambert taking up southern England and southern Wales, and Smith taking the north of England, North Wales, Scotland, and all of Ireland.

There are a number of opportunities in the market for printers right now, added Smith.

“They include reshoring to enable faster, more responsive local production, and increased sustainable practices that reduce raw material use, cut carbon footprints, and eliminate unnecessary waste. 

“These [presses] help businesses differentiate their offering while also responding to these challenges.”