The kit will be installed into the firms Manchester bureau and has been bought to further bolster its digital offering. The 5000s will run alongside an HP Indigo 1000 digital press, bought three years ago.

"It will help us deliver a faster turnaround," said group operations director Jason Richards. "We want to go to the next level as we are doing more variable data work."

Entwistle has eight sites including Bristol, Liverpool, Edinburgh and Glasgow. Richards had considered installing a Xerox iGen3 into the Manchester operation but opted for the HP because of its "ink-on-paper quality".

The company has also been appointed as an HP channel partner for the Designjet 9000s large-format machine.