Dudley Stationery is set to focus attention on the South East and shed more jobs from satellite distribution centres, in addition to the 100 lost last week.
Alan Brient, chief executive officer of the Bow-based firm, has stepped down but remains on the firms board. He is replaced by Colin Smith, former chief executive officer of Rigid Group.
Smiths appointment was made in conjunction with Dudleys bankers and administrator PricewaterhouseCoopers as part of a restructuring package.
Smith said: "My initial role was to determine a strategy that would restructure the business in such a way to help Dudley recover. Stock levels have improved significantly."
Dudley Stationery will keep on regional distribution centres (RDCs) in Ashford, Norwich and St Albans, as well as its two London-based facilities including Dudley Print, which had staff levels reduced by 50% to 45 employees last week.
PricewaterhouseCoopers partner and joint administrator Bob Bailey said: "Some of the RDCs will be closed where theres cross-docking, also depending on their location. Burnley will be sold as a going concern and I can confirm that we have had a firm offer for it that we are pursuing."
As PrintWeek went to press there were question marks over the future of the distribution centres located at Birmingham, Barnsley, Cambridge, Epsom, Gloucester and Luton.
Bailey added: "Weve unblocked supply lines. Its important for us to get stock on shelves and drive the business forward. Were talking to a financial institution at the moment and expect the matter to be resolved by the end of the month."
Story by John Davies
Have your say in the Printweek Poll
Related stories
Latest comments
"I walked away from working with these people, too much effort for little reward! nice people, wish them all the best for the future!"
"Does that mean we'll have to think up a new name for fine white-glazed porcelain ceramics? How about Spode? Or is that a bit too, well, English?"
"“Eucalyptus globulus is five to seven times more productive than Nordic Pine and requires significantly less wood (up to 40% less) to produce the same amount of paper."
"The company added..."
Up next...

Aims to enhance efficiency
New nationwide printing framework launched

Plate tariffs in US 'a big win'
Kodak invests in innovation as print wing posts loss

Was still working at 81
Martin Lee RIP

More donations needed