What was produced?
Packaging specialist DS Smith was tasked with creating a striking, but environmentally friendly POS display for the new Eat Real packs. Its team produced a run of 5,000 two-colour stackable trays which can be assembled into a display and dismantled at will. Taking less than 10 seconds to put together, it gives retailers flexibility on the height and size of its displays.
What did the job entail?
DS Smith used its self-produced white top test liner at 175gsm, made of 100% recycled fibres, for the displays and a Bobst Masterflex flexo printing press was used to print the designs. Once printing was complete, all the trays were cut on a Young Shin 250 S II automated die-cutter, then folded and assembled by hand.
What challenges were overcome?
The key challenge for DS Smith and Eat Real was to make sure the POS job was both environmentally sustainable and viable from a business standpoint. DS Smith only used material that had been recycled and could be recycled again.
But the USP of the job, over any alternatives, was the efficiency and economy of its design – two trays were designed to fit on to a single standard transit pallet and the header card travelled flat to be erected instore. This saved 50% more warehouse space and meant fewer gas-guzzling vehicles were required to deliver to stores.
DS Smith marketing director Becky Wilcock said: “When marketing, sales and supply chain teams work effectively with product development, substantial savings can be achieved from the off, both in terms of cost and the environment.”
What was the feedback?
“We are thrilled with the ingenious display unit that DS Smith devised for us,” said Eat Real commercial sales director Debbie King. “The new display stand has had a significant commercial impact for us.
“It combines effective in-store marketing with supply chain efficiency, which is vital to us as a global company and DS Smith has totally embraced this side of the brief with its innovative solution.”
Do you have a Killer App? We are interested in special, difficult or simply fabulous print jobs. Contact Rhys Handley on 020 7501 6388 or rhys.handley@markallengroup.com.
