"To get a good dead flat matt with an anti-scratch coating is quite and achievement," said Drytac European sales director Steve Broad.

It is a PVC film designed for applications where low glare is required. The use of UV inhibitors in the film results in products that have a lifetime of four years out of doors.

Broad said the film was "fairly priced" offering a premium finish at a competitive price.

Protac Matt Anti-Scratch is one of an increasing range of signage products from Drytac, which also includes a high-gloss anti-graffiti film.

"You can expect to see loads more signage products from Drytac in the future," said Broad.