In an announcement made at Drupa, the trade fair organisers said the partnership would “bolster the reach of each brand throughout the industry”.

Drupa director Sabine Geldermann said that  Printing United Expo’s “one-roof approach” aligned with Drupa’s own ethos over the past 70 years, “showcasing the many applications printing technology has these days, not only in the graphic arts field but in packaging, industrial and textile is what our attendees appreciate”.

Printing United Alliance CEO Ford Bowers commented: “Together, we will be able to deliver even more opportunities for growth and collaboration to all who participate in the marketplace of events.”

The expo organisers said more details would be forthcoming as the partnership took shape.

Printing United Expo takes place in Las Vegas this year, and runs from 10-12 September.

At the last Drupa in 2016, the USA was at number five in the top 10 visitor countries of origin, excluding Germany, and accounted for 3% of the 260,165 visitors who attended.