Documedia chief executive Mark O'Connor said that the sale showed his firm's intent to concentrate on "e-commerce and digital-based marketing and publishing solutions".

"The company's focus now is to win more marketing and print management contract opportunities," he said.

Docuprint, a subsidiary of London-based business stationery and office supplies firm Avad Group, has taken on all 38 staff at the Bury St Edmunds business.

Docuprint chief executive Pinakin Patel said that the acquisition will double Avad's turnover to 5m.