The research highlights that digital print accounts for €13.2bn (£10.5bn) of the total European printing market value of €25.6bn and that the digital sector is set to grow by 7.5% annually. Results show that fewer than 50% of respondents offer digital wide-format in-house, which Fespa suggests presents a significant opportunity for wide-format digital kit growth. Over half (57%) of those surveyed said they planned to invest in a wide-format printer over the next year.
“The research will help us to devise education and knowledge-sharing initiatives that are beneficial to today’s printers,” said Fespa’s corporate communications director, Marcus Timson.
Digital wide-format holds potential for rich pickings
Printers that own digital kit turn over, on average, twice as much as those that do not, according to Fespa's Wide Survey, in association with InfoTrends.
