The Willenhall company, which was founded in 1976 and formerly known as CS Creative Screenprint, said a move to digital printing was the key reason behind the installation of a Xeikon label press.

The web-fed Xeikon 330 is able to print on label stock, paper and synthetic media in widths up to 330mm and weights up to 250 gsm. It can print at up to 14.7 meters per minute. The system is also equipped to handle complex operations such as sequential numbering and barcodes.

Although CS Labels still produces longer-run work on flexographic label presses and uses screenprint machines, the focus in recent years has switched to digital printing.

Managing director Simon Smith, who joined the business in 2000, said: "The move into digital printing has undoubtedly changed the shape of our business. We were able to fill the capacity offered by the first press within just nine months, and by the end of 2007, it already represented 35% of our turnover.

"The success of the move into digital has prompted a number of changes for our business."