Watson, who joins from Punch Graphix, has experience in the direct mail, data centre and transpromo markets and is charged with working with customers and growing their profitability.
In the past, Watson also held a reseller role at Scitex Vision and an account management position with Heidelberg UK.
Jerry Widdowson, chairman of Digital People said: "Having known David from both Punch Graphix and Scitex Vision, it was clear he would add significant experience to the business and help focus the northern business strategy.
He added: "David’s understanding of the digital marketplace is first class, having worked with all the digital formats, the directors feel his appointment will strengthen our business."
Also see:
Newly appointed Digital People MD targeting 30% growth
Digital People buoyed by HP Indigo 1050 install