It is an extension of the two firms' relationship in the office and corporate markets where Danwood is the UK's largest reseller of HP multi-functional printers (MFPs).

The firm is selling HP's Indigo 1050 to the commercial print market, the first time HP Indigo has used a dealer in the UK since its deal with Litho Supplies ended.

HP has lowered the price of the 1050 compared to its predecessor the 1000 to 105,000 and is positioning the 34 A4 four-colour page per minute machine as an entry level digital press. Danwood will also be selling the 1000r, secondhand machines from customers who have upgraded to the 3000 series that have been refurbished by HP at the Indigo factory in Israel. Prices for a refurbished machine start from 70,000. The firm is also offering its own tailored finance packages.

Danwood will also sell other the HP Indigo 3000 and 5000 series, but only into the central reprographic departments (CRD) and local authority inplants rather than to the whole commercial print market, which will still be served by HP Indigo's direct sales team.

"Indigo's team are very focused on the graphic arts market," said Danwood graphics and production systems divisional director Gerry Mulvaney. "It's our intention to target the CRD and inplant market. The Indigo is not a 'green button' approach but for sites that need corporate colours it's very attractive."

Another last minute product on the Danwood stand is the Ricoh EMP 156, a 156ppm black and white machine capable of 4.5m pages a month that the firm claims beats machines from rivals including Xerox, NexPress and Oc for quality.

The firm has already revealed it is selling other Ricoh machines along with Konica Minolta's 105ppm monochrome machine and 50ppm colour machine with EFI workflow and finishing products from Graphic Arts Equipment's portfolio.

Story by Barney Cox