Part of Lincoln-based YPP Group, which also includes large-format printer Your Print Partner, Custom Gifts produces a wide variety of gifts, from blankets, towels and deck chairs to pet beds, children’s toys, and alcoholic gifts, all designed by its in-house graphic design team.

The Range has more than 180 stores, where it sells products across sectors including home, garden, and leisure, and a large online presence via its website.

YPP group CEO Stuart Maclaren said: “With our expertise in the personalised gifting sector, we felt our product range would bring something new to The Range for all occasions and recipients. We are excited and honoured to be starting our new partnership and look forward to it growing as time goes on.

“We saw a great strategical benefit which we could bring to both The Range bringing in a new audience who are looking for adding their own personal touch to their gifts for any occasion, and to ourselves by fulfilling orders from their customer base.”

A spokesperson for The Range added: “In the last 18 months we’ve seen visitors to our website jump by 50% and, in what has become the digital era, we’ve found our customers expect more and often need it quickly. This personalisation service brings something new to The Range online for all occasions and recipients.

“Not only does personalising a gift show that someone has taken the extra effort to add a name or a special message, but people are far more likely to hold onto and remember something if it has a more personal touch.

“We are delighted to have such a slick process in place, capable of completing orders months in advance of the Christmas build up.”

Custom Gifts was launched in 2019 after YPP Group secured a £1m investment from a local business fund.