"The big KBA provides fast plate changing, quick makeready and fast running speeds. But most important of all is the sheet size giving us 64pp in one pass," said managing director Allan Hicks.
The Trowbridge, Wiltshire-based firm's two-colour 130a-2-SW1 will run alongside three two-colour and one four-colour Heidelberg Speedmaster 102s. The 965x1,300mm format press replaces a two-colour 102.
Earlier this year Cromwell formed what it described as the UK's first "print co-operative" when it struck a deal with fellow academic book and journal printer Arrowsmith.
Cromwell was founded in 1991. It has a turnover of more than 7m and employs 78 staff.
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...

29% say quick turnaround work best growth area
Printers see opportunity in quick turnarounds and web-to-print

Commitment to developing talent recognised
Apprenticeship award for Coveris

2024 saw a sharp rise in response rates
JICMail data reveals growth in customer acquisition through mail campaigns

Scottish group has international ambitions