P L Bajaj, managing director, said: "The Vinsak brand of products is targeted to serve commercial offset printers and service bureaus that seek reliable offset plates that deliver good reproduction quality. Vinsak offers reliable and consistent supply consumables at all times. The USP of Vinsak thermal CtP plates also come with a committed supply of varying thickness (0.30mm, 0.20mm and 0.15 mm) and in a large range of sizes to best suit your printing press requirements."

Vinsak seeks to engage customers on a pan India level supported by its 10 branches strategically located across the country. After a market research by the internal representatives of company, a suitable plan will be created to keep a continuous supply of plates and chemistry.

"This process is being mooted and implemented to ensure that we fit well in the supply chain of our customers and enables their production department to run smoothly and efficiently," adds Bajaj.

Bajaj elaborates: "We encourage an engagement process to be followed in the interest of our customers whereby - we will conduct a series of tests to "finger print" the current manufacturing process at a printer or service bureau. After this, Vinsak plates are introduced using the best possible option of chemistry to suit the production requirements. At regular intervals Vinsak’s service technicians will monitor the quality parameters to ensure that quality standards are well maintained and adhered."