While he refused to be drawn on the areas that would be affected, he said they would involve administration savings.
The company also wants to improve the efficiency of its mailing operations, which has led to a consolidation of mailing lines at its main Cradley Heath site.
Consultations with the GPMU have been on-going, but Jordan stressed that the latest redundancies would not affect shift patterns.
Cradley has had a troubled year, with pre-tax losses for the 12 months to 30 June escalating to 1.67m (PrintWeek, 1 November).
The firm also agreed 90 redundancies with the GPMU in February, plus changes in shift patterns and rates of pay (PrintWeek, 15 February).
In April it transferred its stock market listing to the Alternative Investment Market in the best interests of shareholders.
Cradley has also provided more information about the background of John Wheatley, who was appointed as non-executive chairman with effect from 1 December (PrintWeek, 29 November).
Wheatley, a chartered accountant and former partner at KPMG, will work on a part-time basis and will be responsible for overseeing finance issues on a monthly basis, according to Jordan.
Wheatley was reprimanded and fined 500 by the Institute of Chartered Accountants in 1998. He had been acting as a liquidator for a business called WF Bannocks, but failed to file its annual return.
Story by Andy Scott
