The Complete Promotions Company was set up due to client demand, according to CPC managing director Kevin Assinder.

"We found we were getting a lots of interest in this type of thing," said Assinder. "It's not just a promotions company, it's a company selling innovative ideas.

"It will provide us with a vehicle to ensure our customers get the most competitive price in the market," he said.

Sales and production will be handled by CPC for the time being but there are plans for the new division to take on staff once it's established.

Some of the work will be produced in-house, but some will be outsourced. Earlier this year CPC launched a range of gel-filled packaging and products.

The Malmesbury, Wiltshire-based firm hopes that the new division will turn over in excess of 500,000 in its first six months.

Story by Darryl Danielli