Coral Color currently operates an eight-color and two six-color Mitsubishi presses, all equipped with aqueous coating units, but company president Ed Aiello told PrintWeek the company wanted to expand its UV offerings. "We have a growing need for spot UV printing," he explained. "We print a lot of annual reports and that entails a lot of printing that you can not try with conventional ink and aqueous coating. Aqueous coating doesn't have the gloss of UV coating."

Aiello also touted the Diamond V3000LX's reasonable price, as well as its speed, which will enable Coral Color to double its output on some production runs. The Diamond V3000LX handles a maximum sheet size of 29-1/2 x 41-11/32 inches, and can accommodate a wider stock thickness range, including packaging board and plastics up to 0.040 inches.

Coral Color has been around for three decades does a variety of printing from direct marketing materials to point-of-purchase displays and packaging. "The annual reports, though seasonal, is a pretty nice chunk of our business," Aiello said. "It begins in February - March and it ends in April - May. We also do a lot of eyewear and hearing aid catalogs."

Unlike many printers, Coral Color seems to be thriving despite the tough overall economy. "We've had awesome growth and that's why we need the new press," Aiello said. "This will be our fourth Mitsubishi and we also have a Heidelberg press and a Ryobi - and we have three digital presses."