It is the firm's first foray into digital and it invested 100,000 in the press. The kit has already produced a bound booklet with die-cut windows for travel firm Cosmos.

"It's fantastic in print quality and the mix of paper it can take," said Chris Goslar, partner at Conservatree. "You can use anything from 80gsm bond paper to 350gsm coated sheet and iridescent stock. Many other digital presses are more limited in their range."

"We wanted to do more variable-data and move into short-run, full-colour work that could be fully personalised," he added.

Conservatree has a workforce of 14 and also has a range of litho kit, which includes both two- and four-colour Ryobis, Esko-Graphics CTP and perfect-binding equipment for corporate branding, stationery, brochures and catalogues.  

The Reading-based B3 firm has a bank of PCs and Macs in a studio used by the its in-house design team, named Blue Goose Creative.