Love – a 300x230mm title that is prefaced with 46 pages of luxury brand advertising and printed by St Ives Plymouth – is aimed at "ardent lovers of fashion, style and popular culture the world over", the company said.

It is described as "an edgy, experimental and exciting new entry into the style sector".

Amie Martin, Love's associate publisher, told PrintWeek: "The response from the fashion and luxury market to this launch has been very positive and [we] all know that Condé Nast do not launch lightly of course.

"In these uncertain times Love will be providing fantasy and escapism. It is a fact of business that during recession, people attach more importance to small affordable luxuries.

"Five pounds for 348 very glossy pages featuring the world's best photographers and contributors is value for money."

The first issue will feature a picture of rock band The Gossip's lead singer Beth Ditto.

It will be edited by Katie Grand, who formerly oversaw Bauer's Pop, before being poached by Condé Nast.

Love's cover was printed sheetfed on 300gsm Woodfree Gloss Art paper with a gloss UV varnish. Text was printed web offset on 115gsm Woodfree Gloss Art.

Colour origination is being handled by Wyndeham Pre-Press.