Burton-on-Trent-based Colorscan, which specialises in the production of point-of-sale (POS) solutions for the brewing industry, went to Drupa looking to invest in a machine with white ink capability which could handle high volumes.

The £1.5m-turnover company opted for the Jetrion 4900, which was sold to the company by Grafitec Label Presses, for its high quality print and versatility along with its white ink option. It will be installed at the beginning of July,

Colorscan director Keith Forster said: "Since some of our business involves printing onto a metallised substrate, and this is a large growth market for us, we looked at various high speed digital printing equipment with a white ink capability.

"We have a press with a white ink option but it is very slow and not best suited to our products.

"With the Jetrion 4900, the white ink has excellent opacity and the CMYK inks retain their translucent appearance on metallised substrates."

Forster added that the new press, which costs in the region of €650,000 (£523,535), would enable the company to diversify its range of services.

"We do not currently require the label facilities of the 4900, just the print engine; however we can now produce short run labels for bottled beers in a variety of shapes, without the need to invest in dies and plates, which opens up another market associated with our business," he said.

A EFI spokesman said: "EFI would like to acknowledge the important role that Xerox UK played in securing this business. Colorscan Imaging, a longstanding customer of Xerox, were taken by the manufacturer to EFI's Drupa stand to discuss their new applications, specifically around white ink.

"The strength of the Xerox and EFI partnership has ensured that this customer has the latest EFI Jetrion technology to complement their current Xerox equipment."