The businesses will use chalk advertising, mossage, flexigrass, compost art, wood carving, flower art, solar art and even bioluminescence to produce high impact advertisements.

Anthony Ganjou, founder and chief executive of Curb Media, said: "Out-of-home formats and special builds can now be transformed into interactive, living and breathing installations."

Clear Channel UK managing director Rob Atkinson added: "We can't wait to work with our clients to help them develop campaigns that stand out from the crowd, drive revenues and show they care about the environment."