The web-to-print and mass customisation giant will install an unspecified number of new presses over the next two years, described as “a fleet”, mainly the fifth-generation HP Indigo 100K B2 format model. 

Cimpress CEO Robert Keane said even more customers had switched from offline to online purchasing during the Covid-19 pandemic. 

The group’s biggest business is web-to-print operation Vistaprint.

“We believe most of these customers will stay online post-pandemic and we will keep driving efficiencies, continue investing to serve customers better,” he said. 

Keane said HP technology had been instrumental in the $2.48bn (£1.8bn) turnover firm’s growth, and was used to produce a wide range of products at the group’s manufacturing sites. 

“We believe in our continuous cooperation to reinforce our cost competitiveness and our ability to delight our customers worldwide,” he added. 

Haim Levit, general manager at HP Indigo, revealed that Cimpress had provided input on the development of the 100K. 

“We collaborated closely with Cimpress as we developed the HP Indigo 100K, in order to ensure it addresses market needs for high automation and volume to deliver personalized products. We are excited to continue to develop our strategic relationship with Cimpress to drive the long-term success of both companies,” he said. 

Cimpress declined to specify how many HP presses it has already, and how many will be involved in the new spend.

Cimpress has a UK operation, Tradeprint in Dundee. Its brands include Exaprint, National Pen, Pixartprinting and Easyflyer. 

Its main European manufacturing site for Vistaprint products is a 33,600sqm facility in Venlo in the Netherlands. 

Q3 sales at the business were $327.5m (2020: $316.3m), and Cimpress reduced its operating losses for the period from $87.7m to $15.7m. 

The firm is in the process of finalising a new seven-year $1.16bn term loan.