Produced in conjunction with B2B content marketing firm Contentology, Visual Selling in 2015: The Retailer’s Toolkit is aimed predominantly at fashion retailers. It investigates the impact that changing shopping habits are having on capturing and converting customers.

The guide looks at where traditional and new print techniques can assist in the evolution of the shopping experience to satisfy changing consumer demand.

“Some of our products, including some new products, are featured in the guide but we mainly wanted to give some helpful tips, ideas and inspiration to retailers and put into some context what’s going on in the industry,” said Cestrian marketing manager Emma Baker-Smith.

Cestrian products featured in the guide include backdrop systems, hanging and free-standing cut-outs, HD UV backlit displays, fabric displays incorporating LCD and the firm’s new magnetic walling fabric display system, which combines fabric backdrops with accessories such as shelving and railings – all connected via magnets.

Managing director Phill Reynolds said: “With the buzz around omnichannel retail and the need to create an immersive experience across multiple platforms, many retailers could be forgiven for feeling overwhelmed by the challenge – particularly in the face of continually stretched budgets and limited resources.

“We work with a number of the UK’s leading retailers and understand the need to balance innovation with pragmatism – and where print and visual merchandising can help to bridge this gap.

“In essence, omnichannel retail is about true customer-centricity and serving customers in the ways that they individually prefer to shop. In the Retailer’s Toolkit, we provide practical tips and cost-effective tricks to help this happen.”

The 12pp guide, which went live at the end of last week, can be downloaded for free at: http://2015visualselling.cestrian.co.uk/.

Baker-Smith said hard copies would be offered to interested parties that have signed up to download the guide.