Centurion outsourced pre-press to Brixton-based company Barrett Berkeley, with printing carried out by Dutch company Thijsen Rotatiedruk.

Supporting Channel 4s winter programme schedule, 800,000 copies are being distributed to customers through low-cost airline Go, retailer Habitat and Eurostar over the next three months.

The 68pp publication was devised by Channel 4 to address winter blues.

Centurion group account director Alex Brame said: "We treat guides like The Good Book as one-offs, but Channel 4 may have more in the pipeline, in which case well be informed."

A further 400,000 copies of The Good Book have been distributed with a weekend edition of the Guardian, 1.3m copies went out with the Sunday Times, and 200,000 copies were circulated by the Financial Times.