The Danish brewer's online portal, We Deliver More, is designed to help public houses market themselves better. Carlsberg provides a database of 26m consumers that publicans can target.

The move comes as figures from the British Beer and Pub Association suggest pub closures have risen by 40% in 2008, with a record six pubs closing per day.

The web-to-print facility allows users to create menus, PoS material and event planners using a print-on-demand service. Gecko uses a roster of printers to produce the material depending on the size of the job and the items required.

Andy Milner, development director at Gecko, said: "The campaign targets around 7,500 pubs that use Carlsberg products. The service is free, but pubs pay for the printed items.

"The service allows users to create a range of items, some branded, some not. There are also occasional jobs upcoming including special Valentine's day items and collateral to raise awareness."

David Scott, head of on-trade customer marketing for Carlsberg, said: 'Now, our focus is not only helping our customers sell more of our beer, but is helping our customers attract more custom full-stop.

"We have recognised the need for large brewers such as ourselves to work much more closely with the on-trade and offer them genuine support across the key areas of people, sales and savings," added Scott.

"Customers can create a special menu for the FA Cup Final, with food and drink specials supported by football themed posters and have everything delivered to their door."