Energy and climate change secretary Ed Miliband last week committed the UK to cut greenhouse emissions by 80% by 2050. The government's initial target was a 60% cut on 1990 levels.

The news prompted support from environmental groups such as Friends of the Earth, and printers have since spoken out in favour of the move.

Simon Cooper, business development director at Precision Printing, said: "It's a long way away which gives businesses time to plan now. The environment is a big focus at Precision and the industry's reputation as environmentally unsound is largely a misconception.

"We have been running processless technology and have reduced alcohol levels to around 7%. What's more, technology like digital is helping do away with waste levels.

"Print is well equipped to make this change – it's up to energy companies to ensure our power gets greener."

Richard Saysell, managing director of Creo Retail Marketing, said: "I don't see why printers would struggle. Print is lucky because our raw materials, except ink, are 100% recyclable and machinery is becoming more and more efficient.

"The government is not being cheeky. We know now that this is a global macro trend and we have a long time to set our targets."

The cost of securing an 80% cut will require 1-2% of Britain's yearly GDP for the foreseeable future, according to Lord Turner, chairman of the climate change committee.

He added that the cost of tackling climate change now is far cheaper than the potential effects if it is ignored.