The event in London's Leicester Square featured a 280sqm carpet – the largest grand scale carpet to be used in the capital – which was printed on the world's only 2m Zimmer Chroma-jet carpet printing press.

The press is unique because of the number of print heads it has.

The carpet, which featured a fashion house-style logo for the character in white on a black background, took eight hours to print on FP 400 Velour substrate.

With a five-month lifespan, the carpet easily withstood one evening of being tramped over by the flamboyant Austrian fashionista dressed in an enormous bearskin hat, a cropped red army tunic and 'barely-there' hot pants, accompanied by a troupe of camp Queen's Guards.