Polar Carpet, which is available with immediate effect from Drytac’s exclusive UK distributor Antalis, is a 4 mil (100µ) printable matt white monomeric PVC film that has a high tack but removable acrylic adhesive, backed by a siliconised bleached Kraft paper.

The product is said to easily adhere to short-pile carpets, making it suitable for short-term indoor floor graphic advertising for tradeshows and retailers such as furniture stores.

The maximum lifespan of Polar Carpet, which is compatible with solvent, eco-solvent, UV and latex printers, is around eight weeks.

Drytac said the product can be used with its slip-certified laminating films – including Interlam Pro Emerytex and Protac ScuffGuard – to provide slip resistance.

Drytac Europe sales director Steve Broad said: “Polar Carpet has been developed to allow users to create sticky graphics for flooring applications. It’s a high-tack adhesive but it will remove cleanly.

“The tack of our existing Hi-Grab carpet product was a little bit too tacky so we had to work around this to get adhesives that would stay down, but not so aggressively that it would pull all the pile up on a carpet.”

He added: “We’re not trying to compete with the likes of Avery and Oracal on the big commodity products, we’re looking for more specialist products. That’s where our success is growing, especially in the UK with Antalis getting our products out there and promoting them at the shows.”

Bristol-based Drytac, which was founded in 1976, makes products for a wide variety of markets including wide-format display, commercial printing and sign making. Last summer the company released an updated version of its Emerytex laminating film.