The idea for the piece was first conceived in December 2015 and was launched on 14 April 2016 at the London offices of paper supplier Fedrigoni, which supplied the board. It is of a Russian doll style, with each box inside it smaller than the last.
Boss also collaborated with designer Studio Sutherl& for the design work, forming a triple collaboration piece that Boss owner Fenton Smith believes was the key to its success. It has been nominated for two Design Week Awards in the print communication and packaging design categories.
Smith said: “The idea was we wanted to have a sample selection of different types of box construction, because that is a new area of business we are trying to grow. We made up a dummy then the designer saw it and loved the idea and wanted to put a spin on it.”
Boxes to Boxes is portable, and made up of seven boxes made from 11 different substrates supplied by Fedrigoni. The book on the inside was printed on Boss’s Heidelberg Speedmaster CD 74 litho press and the rest of the print was done by foil-block. Each box has a different material, colour and surface and has embossed on it a line from the nursery rhyme 'There was an old lady who swallowed a fly'.
Fenton was keen to stress the strength of the triple collaboration. He said: “There was lots of consultation between all three parties. I don’t think people in the industry work together in this way as much as they should.”
Acton, London-based Boss employs 13 staff in its 2,500sqm offices. Apart from the Heidelberg, it also runs an HP Indigo 5500 press and has foil-blocking and die-cutting machines. It does most of its work in-house. It mainly produces bespoke print works for creative agencies.
Upcoming works of note include the third edition of its themed Noted Notebook, commissioned by design agency Carter Wong. It won Boss the brochure printer of the year award at last year's PrintWeek Awards.
Boss also won the luxury packaging printer of the year award.
Nominations are now open for the 2016 PrintWeek Awards in all categories.
