The Wath upon Dearne headquartered group pivoted after the pandemic hit and became the first UK manufacturer of medical grade IIR masks in June 2020. 

Its Mask Box business subsequently won a huge contract with the Department of Health & Social Care to supply more than 300m masks.

The new holding company is Bluetree Group Ltd. Bluetree Design & Print has been renamed Bluetree Medical, while off-the-shelf company Seizing the Opportunity has become part of the group and has been renamed Bluetree Print.

Co-CEO Adam Carnell said the business had been planning the changes for a while. 

“We have separated out Bluetree Medical and Bluetree Print into individual trading companies. These will be both owned by Bluetree holdings and ultimately the same shareholders. The main driver was a few compliance and insurance reasons,” he explained.

Kingsbury Press, acquired last autumn, is unaffected and the trading brands Route 1 Print and Instantprint remain. 

Bluetree Group has also introduced a Graduate Management Programme aimed at shaping the future leaders of the business.

It said the year-long, structured programme was aimed at “graduates who aren’t afraid of a challenge and who are excited about building a career in a business that thrives on innovation and identifying new opportunities”.

Bluetree Print & Design, as was, posted sales up 24.3% at £53.2m in the year to 30 April 2021. Sales from the mask operations were £20m in its first period of trading.