The new drum containers will be printed by Italian company Seda when they are made available in April.
We Are Pure owner and creative partner David Rogers said: "Blockbuster is one of our key clients and we’re proud to play such an important and ongoing role in the development of the business.
"The home entertainment market is growing and the success of the entire confectionery range is testament to this.
"Packaging design inevitably plays an important part and it’s a pleasure to work alongside Blockbuster to create a striking and effective brand identity for its confectionery offering."
Blockbuster redesigns ice cream containers
Nottingham design consultancy We Are Pure has helped movie rental company Blockbuster redesign the packaging for its range of ice cream as it moves from plastics to cardboard.
