The deal couples Pageflex’s Storefront offering with DirectSmile Online to enable customers to create an online web-to-print presence and order personalised documents.

Benefits of the new software include the ability to preview personalised images and variable documents in real time.

Jon Tolley, director at Prime Group, which has used the Pageflex and DirectSmile software, said: "When we developed our new line of personalised calendars, we turned to Pageflex and DirectSmile Online.

"The integration enabled Prime Group to quickly and efficiently customise every image and aspect of the new calendars."

Pageflex has also announced the release of its latest software, Pageflex Chart, which allows users to develop personalised documents with graphic-heavy variable charts and graphs.

The software supports chart formats including column, line and pie, and can produce 2D and 3D charts

Anna Chagnon, Bitstream president and chief executive, said for some customers Pageflex Chart "will simplify the process of publishing personalised charts, while for others it will open new business opportunities."