A total of 29,700 units will be placed into pre-loaded bays across supermarket aisles over the next three weeks as part of a plan to improve the effectiveness and visibility of the retailer's product pricing.

Wakefield-based Bezier's new display graphics will replace Asda's previous price messaging that was placed on shelves with arrows pointing to the relevant product.

Shelley Hodgkinson, operations manager for retail operations at Asda, said: "It is important to us that our customers know that we can save them money every day and we believe that this new communication mechanism clearly shouts the value to our customers."