The group said the issue’s success was “testament to its engaging editorial content and the inclusion of the annual 2-for-1 gardens entry card and guide”.
The May issue of BBC Gardeners’ World sold 164,576 copies on the newsstand, generating £1.4m in retail sales value, an increase of 6.3% year-on-year.
The issue was supported by an extensive trade marketing and promotional campaign, as well as a PR campaign that Immediate Media said generated national television and print coverage.
The included reusable 2-for-1 gardens entry card and guide offers readers 2-for-1 entry to 416 gardens nationwide.
Catriona Bolger, managing director of BBC Gardeners’ World magazine, said: “We were thrilled to see such a positive response from gardeners and garden visitors alike to our May 2023 issue. Once again, the appeal of the 2-for-1 gardens scheme has been confirmed with readers recognising the great savings the card delivers at many of the country’s most beautiful gardens.”
BBC Gardeners’ World is printed at Walstead Roche and finished at Westcolour Roche. Immediate Media confirmed to Printweek the total print run for the May issue, including subscriber copies, was over 425,000.
