An updated version of the existing Truepress Jet L350UV that was taken on by the Brentwood, Essex-based trade label printer in 2015, the new machine was installed in March following a brief review of the market that concluded with the company deciding that “familiarity was too important”.

As well as the firm’s existing Screen machine, the press will run alongside three HP Indigo WS6900s, a Nilpeter FB3 flexo press and a raft of AB Graphic Digicon finishers, including two Series 3 presses purchased in 2018.

The L350UV+LM offers an increased colour gamut on its predecessor, including orange ink along with conventional CMYK and white ink. The company said orange ink enables richer reproduction of vivid colours, adding to the visual appeal of fruits and other foods.

The machine also offers low-migration inks, which improve safety for food packaging labels, as well as featuring a chill roller that increases stability for thin materials and unsupported films.

This will enable the company to significantly increase the range of packaging and label applications that it can print.

Managing director Steve Baker said he has been keen to make the most of the increased space provided by the expansion of his company’s premises last year, which increased floor capacity at the 2,790sqm site by 50%.

“This is a top piece of kit and perfect for our continuing efforts to improve the quality and service we offer our trade customers,” he said, adding that the kit has relieved pressure on the company’s existing Screen machine and improved its turnaround times.

The L350UV+LM is capable of printing “the finest of detail” according to Baker Labels, capturing the highest definition and the smallest of text point size, which is crucial for the pharmaceutical and cosmetic labels produced by the company.

The machine’s stable transport mechanism, meanwhile, tightly controls paper feeding to maintain optimal transfer conditions, which the business said is essential for producing detailed dot codes such as QR and barcodes, as well as any other security printing that requires a high level of accuracy.

Established in 1973, Baker Labels employs 98 staff and turns over £10m. Earlier this month the company expanded its senior management team to assist with overseeing continued growth and moves into new business areas.