Founded in 2016, B_RD is headquartered in Burrough-on-the Hill, south of Melton Mowbray in Leicestershire. Focusing on creativity, production, logistics and installation on retail, event, and hospitality projects, B_RD works with clients from the initial concept through to the final delivery of projects.
With the demand for sustainable print among clients increasing, the business approached HP distributor Papergraphics for advice on its new investment.
The first installation was a Latex R2000 printer, installed in December 2022, and this was followed in four months later by a Latex 2700 printer in April.
Ben Needham, founder and CEO of B_RD, said the water-based Latex inks used by the machines was the primary deciding factor in its purchase.
“The main reason we opted for HP Latex was that it allows us to print every type of material but with a more sustainable ink.
“This supports the overall sustainability drive within the business and allows us to produce higher quality work in-house, granting us greater control over print quality and timings.
“We produce all our graphics for multiple campaigns across our entire client base. This includes both large- and small-format items in various quantities, from one-offs to 200-store rollouts. Running our own machines gives us complete control and the flexibility to be able to accommodate our clients’ requirements, and the ability to react quickly to challenges.
“We are now more competitive, and our work is of the best quality within the retail design sector. The printers also allow us to offer our clients a completely sustainable option along with the recycling of all the products after their life cycle.”
Plans are now in motion to establish a similar setup at B_RD’s other locations around the world, to support growth across the wider business.
“We are delighted to be partnering with HP as our print supplier and we have ambitious plans for the future for replicating what we have set up in the UK across the US, Europe and Dubai in the Middle East,” Needham added.
