The Berkshire-based company said it required software that enabled authors to deliver information in a fast and accurate manner in both print and electronic form for its independent workshops.
The XML authoring tool, which is an add-in to Microsoft Word, helps users to create XML documents with no knowledge of the language.
Gabriele Ostermaier, business assurance manager at Autodata, said: "We took the view that Quark XML Author was the most user-friendly and suitable option.
"The authors are not confronted with code input and can focus on what they do best – writing. This means a competitive edge for our business."
Have your say in the Printweek Poll
Related stories
Latest comments
"Royal British Legion Industries employs veterans and disabled people in their factories in Aylesford and Leatherhead."
"Sad news. Such a lovely, down to earth bloke. Ahead of his time and always at the forefront of innovation. RIP Tom."
"He was a wonderful, and forthright man. Didn't know him well but enjoyed the time I spent with him. Truely a titan of print and a pioneer of pre-press. A great man who lived a great life. RIP."
Up next...
'One of life’s genuinely good men'
Tributes paid to Tom Pindar
Available worldwide from early November
HP launches new 'scalable' Latex printers
Available for order now
Xerox rolls out new PrimeLink digital printers
2.5×2m flatbed