The strategy, which was embarked on at the beginning of last year, followed a two-year review of the firm's UK operation provoking a mixed reaction from its merchants.
Managing director Simon Ricketts (pictured) said the implementation of the new structure, which involved an enlargement of the firm's sales force, had been very successful.
"It was a courageous, but well-informed decision that we took," said Ricketts.
As a result the firm's sales volume increased and an initial bottom line target of 49,000 tonnes was exceeded. The firm is set to report sales of 66,000 tonnes for 2005.
According to Ricketts this was against 2004's figure of 69,000 tonnes, which had been mainly through merchants Howard Smith, Antalis and PaperCo.
He added that Arctic had enjoyed a good year in 2005 with PaperCo and Antalis, both of whom had "added value".
The plan for 2006 was to further embed the firm's approach, with Ricketts confident that 2006 would be "a big year".
Have your say in the Printweek Poll
Related stories
Latest comments
"Sad to see another print company facing financial trouble. The industry is tough, and this highlights the ongoing challenges many are facing. Hope employees and customers get clarity soon."
"Not surprised, businesses need to prepare for these attacks rather than thinking that they're going to avoid them. At the very least, data needs to be fully protected with air gaps in place..."
"So much for growth then!"
Up next...
Six months after Charlesworth deal
TJ Books looks to appoint admins
Current timeframes are insufficient
Election print and postal pressures highlighted in AEA report
"Significant milestone"
Riso celebrates 20 years of inkjet
Strengthens existing product portfolio