ProCo's innovative multichannel approach won the judges praise. "I was particularly impressed by the innovative approach to customer acquisition using multiple channels with quirky and memorable creative," said one, of the Sheffield-based firm's submission. The company demonstrated an in-depth understanding of the results possible through the use of customised content printing.

An excellent range of applications using a mixture of print and other channels delivered a triple whammy of cost savings, shorter cycle times and improved response rates. ProCo's entry proved that it was more than a one-trick pony delivering different projects for a wide range of clients including a loyalty and customer retention scheme for UK restaurants and a charity. The firm's ability to handle all aspects of the process from the data processing through digital print to fulfilment was integral to the success of its customer campaigns. While the firm deployed cutting edge technologies including the latest HP Indigo presses and DirectSmile software, customer testimonials praised its positive can-do attitude as being crucial to making their marketing successful.

Highly commended

Inc Direct
Inc Direct's brief was to produce a simple communication piece that increased sales for a specialist travel operator that sells via independent travel agents. A combination of personalised mailers for the travel agents and their clients produced using IncDirect's XMPie software and Xerox digital presses delivered an impressive 24% increase in hotel bookings as well as much stronger brand awareness for the travel operator both with travel agents and consumers.

Finalists
Howard Hunt Group
Inc Direct
Lightning Source
ProCo

Sponsored by Konica Minolta


For the full run-down of the Excellence Awards 2009 winners, click here.