Neil Handforth, director of sales and marketing for Apexs Ryobi division, said the firm planned to approach the market by focusing on existing clients looking to upgrade, and users of competitors equipment that could be looking to change.
He claimed the 750 series offered several advantages over the competition, such as speedy plate change, quick makeready and the ability to handle stock thickness of 600 microns.
The 750 is available in up to six colours with coating and perfecting options, and can print 15,000 sheets an hour.
Handforth expected an announcement to be made later this year about adding more units to the range. An entry-level machine will cost around 400,000.
Story by Andy Scott