The centrally promoted message to the campaign is that choosing the right paper can make a project stand out.
“Choosing paper should not be an afterthought; it is a creative act in itself,” said Antalis UK creative papers product manager Emma Oliver.
“Our Creative Power campaign, with tools co-developed with Arjowiggins Creative Papers around the Conqueror, Curious Matter and Sensation brands, will give us further opportunities to highlight the power of paper.”
The first part of the Creative Power campaign will see Antalis create a series of 12 inspirational idea cards featuring the work of artists, illustrators and photographers printed onto Arjowiggins' creative papers.
The firm will send 15,000 cards to professionals in the creative, marketing and communications industries every month that feature different designs and techniques to demonstrate how the right choice of creative paper can enhance the design and overall presentation of a campaign.
The first card will feature the work of French illustrator Nine Antico, created on matt paper Curious Matter Adrion Blue with laser engraving of sand and silk.
“As a paper merchant it is our job to ensure that our customers always find the exact paper they need for their creative ideas,” said Oliver.
“With this campaign we hope to show creative, marketing and communications professionals that paper can serve and even enhance a concept to give it that extra something to stand out from the competition.”
