The Gloucester-based company made the "six-figure" investment on the Bizhub Pro C6500e to expand capacity and improve efficiency of short-run work.

Managing director Jeff Williams told printweek.com that it "was definitely the right time" to invest in digital and the press was "a whole new way of working".

"We're all amazed with the quality and output of the press. We've already produced 100,000 sheets since it was installed four weeks ago," Welling added.

The ISO 14001-accredited company has also been impressed with the environmental qualities of the new machine.

"The Bizhub produces very little waste. It's what our customers want and helps us offer an added-value service," said Williams.

The Bizhub Pro C6500e produces 6,500 A4 impressions per hour with a target output volume of up to 200,000 pages per month on substrates up to 300gsm.

The 50-staff firm also includes two B2 Heidelberg Speedmaster CD 74s, a five-colour perfector and a five-colour with in-line coater.