The six-staff company, part of the Macclesfield-based Allmand-Smith Group, spent £80,000 on the Océ CPS900, which will run alongside a Xerox DocuColor 12 and will complement the printer's Ryobi litho offering.
Paul Gaskell, print production manager at Spiral Colour, said the move represented a push "to define ourselves as a quality digital printer".
He said: "We dipped our toes into digital with the Xerox machine, but have leapt into it with gay abandonment with the new Océ."
The printer has been using the new machine to complete a range of work including point-of-sale projects and leaflets and brochures.
"We've been really pleased with the quality of the print, while customer reaction has been very positive," he added.
Oliver Allmand-Smith, operations director of the Allmand-Smith Group, said: "The changing face of the marketplace has seen us competing on a national and, in some cases, global level.
"As much as we are respectful of the Allmand-Smith name, we realise the need for a more dynamic and stylish identity that will better and more instantly reflect our offering."
The 130-strong Allmand-Smith Group comprises Spiral Colour, Paradise Mill and Regency Mill, the group's headquarters.
Allmand-Smith Print rebrands as Spiral Colour in digital push
Allmand-Smith Print has re-branded as Spiral Colour and invested in a new Oc press as part of push to make its business more competitive within the digital marketplace.
