On 6 July, director Glen Merryweather, plus colleagues David Walker, Nigel Duckering and Chris Allen, took part in a "Gumball-style" hiking challenge in aid of the children’s ward at Queen’s Medical Centre in Nottingham.

All four, as well as 14 family and friends, completed the 24-hour challenge to hike Britain’s three tallest peaks – Ben Nevis, Scafell Pike and Snowdon – in just under the allotted time.

To get from mountain to mountain, the challenge group convoyed in four cars, which are due to be auctioned off later this month, with all proceeds set to be donated to the cause.

The challenge was undertaken in support of Alfie Fisher’s family, who are dedicating all fundraising activity in the 11-year-old boy’s name to the hospital wing as a thank you for their continued care of Alfie, who lives with cystic fibrosis.

Merryweather said: “We are not shy about taking on crazy challenges like this. I think this is one of the hardest ones we’ve done so far, but also the most fun.”

Walker added: “Allen Signs have worked with Alfie Fisher’s family for almost six years now. Alfie is the son of one of our close friends, so we have always done it for him. This year, because Alfie has been in and out of Nottingham hospital, we are hoping the money will go towards the parent room, so parents can stay overnight.

“I grew up with Alfie’s dad, so it is close to home. It means we know where the money is going, and we know it is helping as much as possible.”

The group is hoping to raise £4,000 for the family by the end of July. To donate, visit: https://www.justgiving.com/crowdfunding/af4cf

With offices in Lincoln and Nottingham, 16-staff Allen Signs turns over £1.3m. Early last year the company installed an EFI H1625 LED flatbed printer. This followed its 2015 acquisition of the printing division of Double Red, which now operates independently under the name Double Red Print.