"A roll of labels is fed through the machine and the print run is sliced up into convenient easy-to-handle sheets," said project manager Brendan Etheridge.
"Customers can simply use their labels almost like buying a book of stamps."
He added: "The sheeting guillotine allows customers to take away easy-to-transport sheets for use as magazine inserts or mailshots."
The 40,000 device, supplied by AB Graphic, joins the UK's second eight-colour Gallus press.
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