The Scarborough firm offers a range of services spanning creative and web design, commercial print and display graphics, and specialises in fast turnaround promotional materials. 

It has boosted its signage and display setup with a £160,000 investment that includes a Mimaki JFX200-2513 EX flatbed printer, Summa F1612-22 flatbed cutter and router, and a Summa S Class 1,600mm-wide vinyl cutter.

Adverset has also converted part of its 700sqm factory to create an internal vehicle graphics fitting bay that is dry and heated. 

The investment has resulted in the creation of two new roles at the now 12-strong business. 

“This was a brave, forward-thinking and positive step following challenging times,” said managing director John Easby. 

“The result is that the new equipment has halved our production times, offering substantial savings to the customer, along with faster turnarounds.”

Sales and marketing manager Steve Atkinson said the new setup had resulted in numerous benefits for the company and its customers. 

“Now we have the heated indoor vehicle bay we are not governed by the weather and we can do more technical vehicle graphics, as well as vehicle wrapping,” he explained.

“The new flatbed printer is great, it just eats work and makes us much more competitive on longer runs on big boards, and the Summa cutter and router gives us great flexibility on cutting signage to shape.”

The new equipment was installed towards the end of last year, with staff now fully trained up. 

Atkinson said that business in general had picked up since mid-January. 

“Customers are back with a vengeance and exhibitions are ramping up now too, people have started releasing their marketing budgets and we’ve been very busy.”

Adverset is aiming for sales of £1m this year. The firm was founded in 1989.