Belgium-based Adam said the purpose of the partnership was to bring affordable, enterprise-level DAM to organisations, including agencies, universities and brand owners.

Pieter Casneuf, chief executive of Adam Software, said: "Adam and HintTech have an excellent track record of working together and HintTech's in-depth knowledge of the Adam platform will guarantee an efficient and extremely well-supported new deployment of Adam in this market sector."

Derick Price, UK sales director at Netherlands-based HintTech, added: "This partnership enables us to take DAM to a wider audience that doesn't have the need or budget for an enterprise system."

Advantages of the SaaS model include faster, lower-cost deployment, leading to quicker ROI and reduced workflow transition times.